The He-Man effect : how American toymakers sold you your childhood / Brian "Box" Brown.

Author: Brown, Box, author, artist.

Physical Description258 pages : chiefly illustrations ; 22 cm

Note:When tempted, reach for a sucker -- Audiences were stunned -- Cast a wider net -- We'll be right back -- A new hope -- March into danger fearlessly -- Frank Frazetta cum Prince Valiant -- A toaster with pictures -- Don't stop thinking about tomorrow -- They don't make them like they used to -- Afterword.

Note:"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit"-- Provided by publisher.

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