Author:
Eagleman, David, author.
Physical Description296 pages : illustrations (some color) ; 23 cm
Note:Introduction: What do NASA and Picasso have in common? -- Part I. New under the sun -- To innovate is human -- The brain alters what it already knows -- Bending -- Breaking -- Blending -- Living in the B-hive -- Part II. The creative mentality -- Don't glue down the pieces -- Proliferate options -- Scout to different distances -- Tolerate risk -- Part III. Cultivating creativity -- The creative company -- The creative school -- Into the future.
Note:A neuroscientist and composer explore human creativity, providing insight on how individuals and organizations benefit from increased creativity, looking at such areas as the arts, business, education, the space program, architecture, and fashion.
